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A Send off pack (for me, this includes details on how to use a website or details on how to make all future branding consistent - it could also include upsells for other products or services).A Guide document (a guide to using your product, making the most of your services, or getting started with a tool or resource).A Welcome pack (a more in-depth view of your process including payments and requirements - this may be something you customise person to person).
Some examples of other documents and digital PDFs you may want to create for your business include: I offer a content design retainer for businesses looking to keep all their marketing and business content consistently branded, and am available to create one-off designs too. You should always send documents to people in this format because (unlike Microsoft Word or Apple Pages documents) the layout won't change depending on what tool or computer you open it with - it will always look the same. There are several tools you can use to create your digital documents you just want to make sure you can export your document to a PDF file. In which case you might be wondering why you even need it, but trust me, in the event that your website goes down or needs maintenance, you will appreciate having it.Īlso you may occasionally get enquiries from people who haven't been on your website, and a PDF document can sometimes seem like less effort than browsing around a website, so it's nice to have on-hand for people you suspect may want quick, to-the-point information without too much effort.Įxample of a Media Kit I created for Jam & Clotted Cream
WHAT SHOULD I INCLUDE IN MY INFO PACK/MEDIA KIT?